Advocacy and promotion of interests
We advocate for the strengthening of conditions for physical activity, sports, and exercise, alongside the entire sports and physical activity community and our other partners.
The sports and physical activity community influences decision-making at all levels, including municipal, regional, national, and EU levels.
Our goal is to concretely address the challenge of physical inactivity across various government sectors and to make the promotion of sports and physical activity a strong nationally shared objective.
Join our public affairs clinics
The Public Affairs Clinics cover current topics in sports policy and advocacy within the sports community. Their aim is to strengthen our shared goals and deepen our understanding of sports policy.
The clinics are held approximately once a month online via Microsoft Teams. They are open to everyone, and participants who register in advance will receive the presentation materials after each session.
The next clinic will take place on Thursday, 3 September, from 3:00 to 4:00 p.m. (EEST). The session will cover the outcomes of the Government’s budget negotiations and introduce the Sports Facilities Boost Project, led at the Finnish Olympic Committee by Seriina Posio.
Goals and insights to support advocacy
Together with the sports and physical activity community, we have compiled advocacy materials that anyone interested in promoting sport and physical activity is welcome to use in their own communications and advocacy work. In the resource library, you will find, among other things, the sports community’s advocacy playbook.
Methods of advocacy
The sports and exercise community influences society by:
- Maintaining communication with political decision-makers and officials
- Amplifying the voice of the sports community and strengthening readiness for collective advocacy
- Organizing election campaigns
- Collaborating with other organizations, businesses, and the media
- Issuing statements
- Providing comments
- Hosting events and gatherings
- Utilizing various communication methods
The Olympic Committee is registered in the Transparency Register, where we report on advocacy activities directed towards Parliament and ministries. Additionally, we openly publish our advocacy objectives and statements.
The experts in public affairs at the Olympic Committee are at your disposal
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Marjukka Mattila
manager, public affairs
+358 40 640 4363
